行銷報告.......有幾題不會 希望會的人可以幫忙指導一下
以下3題 在不麻煩的情況下 希望集思廣義 課本翻爛了 都找不到>"<....
27.
Some firms choose to milk an SBU(策略性事業單位) short-term cash flow regardless of the long-term effect on the SBU. This strategy is generally called a(n)_____strategy.
A. build
B. divest
C. control
D. harvest
28.
All of the following can be limitations to using matrix approaches for strategic planning EXCEPT:
A. they can be difficult
B. they can be time-consuming
C. the primarily focus on future planning
D. the can be costly to implement
29.
The _____ is a portfolio-planning tool for identifying company growth opportunities through market penetration、market development、product development or diversification.
A. Boston Consulting Group approach
B. GE business-screen
C. imput-output analysis approach
D. product/market expansion grid
27.
Some firms choose to milk an SBU(策略性事業單位) short-term cash flow regardless of the long-term effect on the SBU. This strategy is generally called a(n)_____strategy.
A. build
B. divest
C. control
D. harvest
28.
All of the following can be limitations to using matrix approaches for strategic planning EXCEPT:
A. they can be difficult
B. they can be time-consuming
C. the primarily focus on future planning
D. the can be costly to implement
29.
The _____ is a portfolio-planning tool for identifying company growth opportunities through market penetration、market development、product development or diversification.
A. Boston Consulting Group approach
B. GE business-screen
C. imput-output analysis approach
D. product/market expansion grid