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麻煩學過marketing的人幫我想想啦!頭痛中

我們老師出了一個題目
XXX university: what kind of product is it? List and explain it’s product and it’s brand equity.
我實在想不出來該怎麼解釋,應該是service但是又需要很多其他硬體設施配合,拜託有學過的人給我一些意見吧!
  • 我幫你問問
  • 是說某某學校的產品是什麼?列出來它的產品以及品牌,大致上是這樣吧..
  • i'll try...it'll be better if you can list the full question, and please ask more people if u can..i might be wrong...

    product: degrees
    brand equity: something that is intangible and lasts for decades, for example, its reputation. Brand equity could be accounted of some financial values on the brand's annual report, however, it might be difficult to measure.
  • 另類思考~
    另類思考~
    我認為產品分為二類:一是學生,一個是教學(知識).....學生:一個學校聲譽好不好,主要不就是出來的學生在職場上能力強不強.學生能力強,學校的校譽(品牌)就鮮明----消費者就是社會或公司老闆.
    教學(知識傳受):如同上面的水水所說~
    隨便說說,不要理我!不同意也請說明不可行之處..賜教!賜教...我是初學者~
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