Some of their shoes are really from Japan. That`s why prices are a little bit higher. Designers make an order in Japanese showroom and bring them back immediately. Depends on how many they purchase. If the order is large, the goods will be shipped to 0918 company. That`s why you will sometimes see some amazing high price shoes in 0918 stores. Of course, 0918 also has cheaper price shoes, but they are made in China...It`s impossible that you wanna buy cheaper shoes which are made in Japan.....