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Published: Thursday, January 19, 2006
Ps and Qs
By Alessandra Ilari
MILAN — The debut of McQ, Alexander McQueen`s diffusion collection, was never intended to be a traditional champagne-flowing fashion event.
Instead, McQueen re-created Britain`s youth club culture, which filled a good part of his teenage past, to present McQ on Tuesday night during the men`s shows.
"The idea is a gang of kids hanging around and dancing, dressed in an eclectic Larry Clark [director of the movie ‘Kids`] style," said McQueen, in an exclusive preview at the SINV SpA, the line`s manufacturer, showroom here. "The clothes have a very distinct attitude with a nod to English film noir from the Sixties and ‘Georgie Girl.`"
The stage was set up in a sprawling former post office, adjacent to the central station, decorated with vintage leather sofas, a pool table and pinball and Space Invaders video machines. Outside, stands served hot dog and cotton candy, creating a cross between an Andy Warhol Factory and an amusement park. The up-and-coming band Ludes played live.
For the show, besides 25 male and female models, McQueen did a street casting, selecting a crop of kids from around London for their style, ranging from Sixties nostalgia to Rockabilly spunk. Some of their black- and-white portraits will be turned into billboards for New York Fashion Week or fly posters to be pasted around Milan, Paris and London during their respective fashion weeks.