請問行銷高手~~~~品牌槓桿

品牌槓桿是二個品牌結合
有互相加持的作用

像BMW和奧斯仃mini合併後∼∼∼生產出
BMW mini cooper one
這是品牌槓桿實例中的一個

那請問懂的人:品牌槓桿還有其他的實例
知道的人麻煩幫幫我∼∼這是我期中考考通
PLEASE
  • sorry i can't type in chinese, so hopefully you'd understand....

    1) Adidas + Yohji Yamamoto = boxing trainers

    2) Prada + Omega = special edition Omega watch

    3) Puma + Mihara Yasuhiro = Puma limited editon sneakers

    4) BMW motor series + LV = BMW motorbike accessory

    so far that's all i remember...hopefully it'll be helpful for ya....
    or if you have time, check out USA VOGUE or TW VOGUE....sometimes you'll find some info there....
  • polarlight:
    Thanks a lot!
    It's really helpful
    I think Addias+Yohji is ok!

    may i ask u ?where do u live ?
  • i'm glad that it's helpful for u n how's your exam?? =)
    i'm studying in London....
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