請問有英文好的水水知道什麼是"cold contact"啊？

是指畢業前先投resume去有興趣的公司連絡嗎？還是有什麼特別的意思呢?

附原文如下：

A Sample Cover Letter for a Cold Contact

23 Hickory Tree Way
Belle Mead, NJ 08502
(908) 555-7495

September 12, 2002

Ms. Kristin Heller
The Research Institute
34 Marketing Court
Princeton, NJ 08540


Dear Ms. Heller,

As marketing companies are increasingly called upon to supply information on magazine readership to publishers, there is a growing need for trained and experienced professionals in the field.

Through my marketing/research experiences and my master's thesis, which have particularly dealt with improving marketing research studies so they can better define magazine audiences to potential advertisers, I am certain I could give you valuable assistance in satisfying research demands, managing key projects, and improving the marketing tools you currently use.

I will be completing my master's degree in December and would be interested in making a significant contribution to the Research Institute's profitability in a marketing/research capacity.

I am sure my services would be useful to you, and I will call you in early October to discuss an interview.

Thank you for your time and consideration.

Sincerely,




Scott Morris